In 1986, over a few beers in Mbabane Swaziland, Stuart McLoughlin and his partner Dianne Eardley created Amcare Life Aid (pty) LTD. The company was based in Johannesburg, South Africa and sold lighting systems and ambulance equipment throughout southern Africa. 

In 1991, Stuart and Dianne moved to Portland, Oregon and started McLoughlin & Eardley Inc. Like many companies of that time, Stuart went door to door selling equipment and working out of the back of his car. The company quickly gained the reputation of being a reliable and trusted supplier and the company grew from a team of one to a team of ten. 

In 1995, the business continued growing and Stuart realized the team needed a way to reach customers across the country. Sirennet.com was born and became part of the new McLoughlin & Eardley Group. 

We're proud to say that Sirennet.com is the oldest online retailer in the emergency equipment market! In 2004, before YouTube even existed, the team launched Sirennet TV. In 2008, we took our videos onto YouTube and continue sharing stories, product reviews, and installation videos to this day. 35 years later, the company continues to grow and see success and Stuart & Dianne are still running things. 

In 2019, Sirennet Canada was launched to keep up with demand from our customers up north. We are proud of how far we've come and looking forward to more exciting times ahead. Our family business went from a one-man-band selling out of a car to a thriving team of 15 people with an international sales presence, ground-breaking online platform, and increased growth - we can't wait to see what's next!